Thank you. We raised over $90,000 for horse welfare!
2016 Campaign Results
Reach Out. Act. Respond.
Animal Planet partners with the EQUUS Foundation and six other leading animal and wildlife organizations to inspire people like you to make the world a better place for animals.
Together we have the power to improve the lives of animals in our communities and in the wild. Even the smallest act has an impact!
Established in 2006, Animal Planet's R.O.A.R., is dedicated to improving the lives of animals in our communities and in the wild. The R.O.A.R. partners benefiting from this program help wild and domestic animals in the U.S. and abroad. The campaign aligns Animal Planet with a powerful roster of leading animal and environmental organizations.
R.O.A.R. is a key component of Discovery's overall Impact initiative which strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty through innovative programs and events. For more information about how Discovery is making an impact, please visit: impact.discovery.com.
R.O.A.R. supports its partner charities through the following initiatives: the Matching Campaign and the Watch and Give.
About the Matching Campaign
The R.O.A.R. Matching Campaign is a rewards incentive competition between the R.O.A.R. Principle Partners. Each fall, during a pre-established campaign time, Animal Planet encourages and supports the Principle Partners in a competition to raise awareness among their communities and inspire people to financially support their featured project - a cause important to their organization.
Hosted by GlobalGiving, a non-profit that connects donors with grassroots projects around the world, the Matching Campaign allows consumer donations to be matched dollar for dollar up to a pre-determined amount, which is provided by Animal Planet from the proceeds of its licensed products.
2016-10-10 - Today through midnight is the last day to ROAR for horses!
2016-09-12 - Today through October 10, let's show Animal Planet that horses have the loudest ROAR!
2015-10-12 - Count down to zero today! Last chance to ROAR for horses!
2015-09-28 - The race is still on - keep ROARing for horses. Vote today!
2015-09-14 - Can You Make A Horse Smile? You Bet! Here's How ... R.O.A.R. Starts Today Through October 12!