EQUUS Foundation

Horses Will ROAR with Animal Planet! October 14 - November 12

WESTPORT, CT - October 14, 2013 - Starting today - October 14 through November 12, horse lovers everywhere will have the opportunity to prove that "Horses Have the Loudest ROAR" in the Animal Planet ROAR (Reach Out. Act. Respond) Campaign hosted by GlobalGiving. The EQUUS Foundation is one of Animal Planet's seven charitable partners and the only charity representing horses.

"If you've been thinking about making a donation to help unwanted horses or enable more children to benefit from equine therapy - or if you are planning to make a holiday donation, now is the perfect time!" said Lynn Coakley, EQUUS Foundation President. "Animal Planet's matching gifts will help twice as many horses and people! Animal Planet matches the donations as they are received so please donate quickly; otherwise, the matching donations will go to another charity. We are the only HORSE charity!"

Even if you are unable to donate, you can still help us win the "Most Traffic" bonus! Click this link - www.equusfoundation.org/ROAR - EVERY DAY between October 14 and November 12 and encourage all your fellow horse lovers to do the same!

Click Here to Prove Horses Have the Loudest ROAR

Click Here to show your support!
Pass this link - www.equusfoundation.org/ROAR to your friends and associates!

Here's what to know . . .

There's 30 days to ROAR - beginning October 14 through November 12, 2013.

Animal Planet will match donations dollar for dollar up to $100,000 - but it is FIRST-COME, FIRST SERVED - so we need to get your donations in early!

We're also competing for $40,000 in bonuses! The winner in each category will earn a $5,000 bonus. The categories are:
     • Top Fundraiser (October 14-October 28) & (October 29-November 12);
     • Greatest Number of Donors (October 14-October 28) & (October 29-November 12);
     • Most Traffic to Our Cause Page (October 14-October 28) & (October 29-November 12);
     • Loudest "ROAR" Heard by Judges; and
     • Most Active Pre-Launch Promotion.

Our cause . . . Rescue - Rehab - Retrain & Re-Home
Reduce the US unwanted horse population
Make equine therapy available to more people.

Rescue - Rehab - Retrain & Re-home

The number of unwanted horses has reached an epidemic level in the US. Tragically, many are slaughtered. Instead, they can be rescued, rehabilitated and retrained. Many can be re-homed as therapy horses.

Equine therapy has been shown to be an effective treatment for physical, cognitive & emotional disabilities such as Autism, Brain Injuries, Amputations, Attention Deficit Disorder, Cerebral Palsy, Cerebrovascular Accident/Stroke, Deafness, Down Syndrome, Multiple Sclerosis, Muscular Dystrophy, Spina Bifida, Spinal Cord Injuries, and Visual Impairment.

Whether its a five-year-old with Down syndrome, a 45-year-old recovering from a spinal cord injury, a senior citizen recovering from a stroke or a teenager struggling with depression, research shows that individuals of all ages who participate in equine therapy and equine assisted activities can experience physical and emotional rewards. For individuals with emotional challenges, the unique relationship formed with the horse can lead to increased confidence, patience and self-esteem.

Over 1,000 organizations now use horses to provide therapy to over 60,000 people with special needs. However, over 37 million individuals (12.1%) of all ages in the US reported having disabilities in 2011. An estimated 1.5 million Americans live with Autism and 1 in 4 veterans come home with Post Traumatic Stress Disorder (PTSD).

With more trained horses, fewer horses will be slaughtered and many more people will benefit.

Let's prove that Horses Have the Loudest Roar!

Click Here to show your support!
Pass this link - www.equusfoundation.org/ROAR to your friends and associates!

About EQUUS Foundation

The EQUUS Foundation, a 501(c)(3) public charity established in 2002, also known as Horse Charities of America, is dedicated to improving the quality of life of horses, enabling the therapeutic use of horses for those in need, fostering the horse-human bond, and educating the public about the horse's unique ability to empower, teach and heal. Donations are tax-deductible to the full extent of the law. Contact the EQUUS Foundation, Inc., at 168 Long Lots Road, Westport, CT 06880, Tele: (203) 259-1550, E-Mail: equus@equusfoundation.org, Website: www.equusfoundation.org.

About Animal Planet Media

Animal Planet Media (APM), a multi-media business unit of Discovery Communications LLC, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized, online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 97 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Discovery Impact

Through its Discovery Impact programs, Discovery Communications (Nasdaq: DISCA, DISCAB, DISCK) leverages the power of its brands, businesses and employees to give back to the world. From programming that inspires and educates to annual events that make a direct impact on the communities in which we live and work, Discovery strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty. For more information about how Discovery is making an impact, please visit: http://impact.discovery.com.

About GlobalGiving

GlobalGiving (www.globalgiving.org) enables individual and corporate donors to find and direct funds to high-impact, grassroots projects around the world. By aggregating many donors, GlobalGiving is creating a new source of funding for people with innovative solutions to challenging world issues. Utilizing its network of local projects and web-based platform, globalgiving.org, GlobalGiving helps companies achieve their charitable, corporate responsibility, employee engagement, and cause-marketing goals. GlobalGiving finds and vets projects, disburses funds, ensures reporting, and develops web solutions that leverage its community for corporate partner programs. GlobalGiving is a 501c(3) registered nonprofit organization located in Washington, D.C. To date the GlobalGiving community has made over $49 million in contributions to more than 4,300 projects around the world.